Why marketing plan for mobile apps essential?

The fact is 65% of the apps are found through search. These days the users have a lot of apps to choose from to find the perfect one. Hence, it becomes quite tough to let your app get recognized among the users. The only thing that works in this situation is an app marketing strategy.

Searching in the app stores is a primary way to find a new app. Optimizing your app in the store listings based on the user queries is a thoughtful marketing strategy. It will definitely increase your app’s rate of discovery and downloads.

You can consider an app to be successful only when it has a good number of downloads, reviews and loyal users.

Hence, even after the launch of your app, a well-defined app promotion and marketing strategy is necessary. The Mobile App Marketing plan should focus on advertising the app to the target audience by keeping in mind the modern trends and requirements of your niche industry.

For our experts, mobile app marketing is all about keeping the users engaged since the first time they hear about the app till the time they become a permanent user.

We develop an app strategy giving all needed efforts and personalizing the app planning as per your users.

app development services
Hire our app marketing team

Hire our app marketing team

Plan your app marketing strategy with our team, and get the most desired results for your mobile app.

App marketing services we offer

To enhance your app marketing plan, reap the exclusive services offered by us. It will definitely provide desired outcomes to you.


Pre-Launch App Campaign


Market Research


Competitive Analysis


App Monetization Strategy


Social Media Planning


App Store Optimization


Post Launch Campaign Strategy


App Brand Management


Mobile Ad Management


Mobile App Analytics


Press Release Management


User-Engagement & Retention

Benefits you get with mobile app marketing

For your app marketing plan, we design techniques to provide app personalization and unlock new ways to reach your target users. Here are the advantages you get with us.

Data-driven approach

Grabbing data and metrics to implement on a plan, and quickly get the optimized results. Data miners will work on getting new data.

Higher app ranks

Through app store optimization techniques, increasing the organic search and downloads of your mobile app.

Managing acquisition rate

Maintaining a balance between organic and paid user acquisition campaigns in order to increase app exposure, and get more installs.

Expert marketing strategies

We have come up with various app marketing promotion plans like content marketing, email marketing, Ads campaigns, and so forth.

Custom app marketing

Our resources will build a personalized marketing plan based on your app platform and the targeted audience.

Robust team & tools

To give you the best results for your app, our expert team has come up with so many marketing tools like keyword surfer, ahrefs, SEOquake, and so on.

Why choose us as an app marketing consultant?

Excellent Webworld is spearheading the mobile app marketing domain by leveraging innovative and sellable marketing ideas to businesses.

We build plans that carter uniquely needs for your app planning. Whether it is iOS, Android or gaming apps, our team has the expertise for serving you with the best marketing strategy for each of them.

Our resources will analyze the competitive market, and then define your key metrics, KPIs and marketing goals. Right from the app UI/UX consultation to pre-launch planning, enterprise adoption and user engagement, every part will be covered by our mobile application marketing team.

To make your mobile app promotion more promising our team takes care of every minor detail of your app, and targeted users. We have proven strategies that will definitely boost your app marketing.

Let’s work together and build a perfect mobile app marketing plan for your business.

meet our talented people

Technology stack we use in projects

To offer you a flexible and scalable app, we believe in using popular and beneficial technologies.

mobile stack technologies

Our Recent Projects

We always believe in serving our clients with best and effective solutions that enables them to get over the startup challenges. Here we’ve showcased a few applications built by our experts based on client requirements.

One of our clients from Kenya approached us to build an all in car rental and taxi booking app. The prime goal of this application was let users book a taxi as well as rent the car from the same app. Peppea contains so many unique features that make it one of the best taxi apps in Kenya.

Eric - CEO, Maridady Motors

One of our clients from Kenya approached us to build an all in car rental and taxi booking app. The prime goal of this application was let users book a taxi as well as rent the car from the same app. Peppea contains so many unique features that make it one of the best taxi apps in Kenya.


A few months ago; we were approached by the client to build an application for the reference guide for using essential oils along with the powerful inventory management system. The aim was to help the sufferer of anxiety, stress, depression, and other health-related problems.

Darcy - CTO - Aromascense

I was impressed by their expertise in such a large number of technology platforms. They met our deadlines, and after successful launch the feedback of our users were overwhelmingly positive.


Schools and Colleges will also register in this reward system platform where they will receive a physical reward system card (similar to reward coupons) which they can show in affiliated business stores and get discounts and deals. Morgan wanted this mobile app-based reward system for the students of institutes that are part of some sports team.

Morgan Phelps - CEO

They helped recreate my website for me. I started working with them about six weeks ago. They were full of ideas regarding mobile apps, design, and a lot of suggestions whatever I asked them.


We all like to receive the gifts on special events like anniversary, birthday, and so on. But, sometimes we don’t get the gifts that we were expecting. Now think, what if there is an app wherein you can wishlist the gifts you’re expecting, and your connection will be notified for the same? Something similar was the concern of one of our B2B clients from the US, Kansas.

Vince Dean - CEO, MyLineup

I wanted to develop a Wishlist Application to help people get their desired gifts on their special occasions. So, I came across Excellent Webworld. I contacted them and talked to the development team. I was impressed with their ideas and suggestions they had for my project. I’d happily recommend Excellent Webworld to all looking to develop an app or website.


Frequently asked questions

Well, mobile app marketing is all about interacting with potential users through the entire lifecycle of an app. The working of app marketing is a pile of many steps out of which a few are mentioned below.

  • Market analysis
  • Competitor research
  • Make app visible in the app store
  • Start writing blogs
  • Target users through social media
  • Build a viral video content

These are just a few ways in which mobile app marketing works to reach potential users. The app marketing strategy is built based on your project requirements.

The main goal of any app is to reach the maximum number of people in the shortest time. Here are several methods that we follow to make an app go viral.

  • Increase user curiosity
  • Get influencer talking about it
  • Have more user reviews
  • Social media buzz is essential
  • An attractive icon for the app
  • Attractively showcase the features of the app
  • Regular updates about the app
  • Showcasing video in an enticing way

We have years of experience in mobile app marketing, thus our professionals will build a marketing strategy that will definitely hit the market with app success.

Our experts will first analyze your app, and check out the trending things of your app industry. Based on the concept of your mobile app and your requirements, an app marketing strategy will be built by our team. We will be trying various app marketing methods for pre as well as post app launch strategy. To put it short, we follow a step-by-step procedure for your mobile app marketing.

App store optimization mainly aims at increasing the downloads of a mobile app. There are millions of apps available in the Play Store and App Store. Thus, it becomes quite crucial to reach the right audience, and get traffic on the app.

To get more downloads, the first step is to increase the visibility of the app. And, visibility can be achieved with the help of app store optimization. With ASO, your app is optimized well in a way that it ranks higher in the app store and becomes noticeable to the users.

The cost of marketing an app will depend on so many factors and your requirements. A few major elements on which the cost of marketing your app will depend are,

  • App store optimization
  • Influencer marketing
  • Viral marketing
  • Pre & post-launch phase
  • App promotion assets
  • Push notifications platform costs

There are many other factors besides the one mentioned here. Though, on average the cost of an app marketing package may range from $2000 to $25000 as per your needs.